EXPERIENCE DESIGN — PHILADELPHIA

I build audiences, fill rooms, and design experiences that drive action.

Leadership Events with The Forum. Link to case study.

I have produced 300+ live experiences spanning sold-out shows, supper clubs, conferences, and cultural activations. My work sits at the intersection of storytelling, community building, and experience design.

Selected projects include a storytelling retreat for Ferrero Rocher, a pop-up activation at FEAST food festival, and China’s first podcast-focused conference.

SELECTED WORKS:

Unravel Storytelling + Retreat with Ferrero Rocher Link to case study.

PodFest Conference. Link to case study.

A Night to Support Chinatown. Link to case study.

“Sarah is a master storyteller. From editing a speech for more punch to securing the right press, she will amplify your cause.”

—Grace Young, Stir Fry Guru & Voice of America’s Chinatowns

A Night to Support Chinatown & 6abc Interview

“Sarah has a talent for keeping all the moving pieces working together while making it look effortless.”

—Vivian Chang, A Night to Support Chinatown

My editorial work at ELLE China, SmartShanghai, and Time Out trained me to shape how a story unfolds — what leads and what lands.

I also worked as a narrative designer with Garena, Amazon Games, and on a campaign for Meta. Working in games sharpened my skills, building systems where audiences don’t just witness a story, but move through it.

Editorial work. Link to case study.