Unravel Storytelling Live + Podcast

In 2018, I was named Senior Producer of Unravel Storytelling where I was responsible for optimizing all of our channels (our website, newsletter, WeChat, and Instagram) as well as creating, reviewing, and scheduling all published content. After two years of dedicated growth and strategic planning, Unravel went from a live show reaching an audience of 50 to a sold-out monthly event for an audience of >175 and a global content platform. This growth happened through creating and analyzing new offerings to find what resonated best. This included social campaigns, an original podcast, community partnerships, and workshops for clients such as Ferrero Rocher. We also designed open online resources for anyone, anywhere, to harness the power of story.

In my time at Unravel, I organized and facilitated >25 community and corporate workshops and also designed a two-month online course for storytellers outside of Shanghai. I led a team to curate and sell out live shows to in new locations every month and with surpise production elements to keep audiences on their toes. At Unravel, we work with our performers a month leading up to the live show. I coached over 200 storytellers from >60 countries to deliver the most powerful version of their personal story. As Executive Producer of the podcast I was responsible for end-to-end project management. I created the structure which is audio of a live story interwoven with an interview featuring Unravel’s founder Clara Davis and the storyteller. I scheduled guests, edited all episodes in Pro Tools, and planned events to gain new listeners. Listen to my favorite episode: “Ties that Bind".”